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[description], Story, any other text you want to use. Stop Whining About Google! by: S. Housley
Blame Game Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position. Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized. What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches. If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were. As for the commercial sites who have been battered by the Florida update here are some suggestions:
The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.
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What determines which tv show sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell tv show to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the tv show advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below. Once again, the tv show demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the tv show sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in tv show might be. Real Time Media On The Net Index
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