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| Video and Audio], Broadcasting and podcasting Real Time Media On The Net | |
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[description], Story, any other text you want to use. 7 Years At The Keyboard by: Jim Edwards
Ok, for those of you still waiting, the Internet won't go away. Hang up the hopes that it represents a passing fad sharing the fate of the Beanie or the Pet Rock. With legitimate high-tech stocks finally in the market, regular people doing "real" business online, and consumer acceptance to the point of purchasing movie tickets and homeowners insurance over the Internet, the Web is here to stay. However, many people still get that glassy-eyed, far away dreamer look on their faces when they think of the riches awaiting them on just the other side of their own dot-com. Well, whether your business represents a laptop on a TV tray in the basement, or a mega-corporation with offices all over the world, my last 7 years in the Wild West online has revealed a few "truths" which should last from here until the end of computers. ** There is no get-rich-quick! ** I guess it's in man's nature to desire instant wealth. Since the dawn of history, people threw common sense to the wind and went off in search of "buried treasure." Unfortunately, instead of discovering riches, most just ended up buried under a load of debt, misery and despair themselves. In the late 1990's we saw the modern day equivalent of a gold rush with high-tech stocks, dot-com companies, and investors who threw common sense to the wind. Well, we all know the result. ** The "Secret" to online business success! ** Would you like to know the real secret to making money online that will govern the Internet for all eternity? Here you go: Spend less than you make. That's right! Simple math creates millionaires on the Internet! Regardless of the market, size of your enterprise, or the nature of the product or service you sell, the people who make money online spend less than they make in revenue. The companies that make money are the ones who let someone with basic math skills run the advertising department! ** People don't buy refrigerators online! ** That's right, most people don't buy refrigerators online, but to look at the way some companies operate, you'd swear they did. Here's how people use the Web to buy a refrigerator (or any other major purchase): they go online, research different models and prices, look for a local store, go to the store, and buy one. Companies that use the web to make money (instead of wasting it by the bucket-load) understand the difference between closing the sale online and providing information that leads to making the sale at a physical location. ** The quick and the dead! ** People who buy online have little or no patience. They go online to get information NOW, or to place an order NOW, or to get their questions answered NOW! The online world is a "right NOW" world, where wait times get measured in seconds and people get mighty testy if their needs don't get met immediately. Speed, not size, determines the victor in e-commerce because the businesses that meet people's immediate expectations as quickly as possible (if not faster) ultimately win.
portable audio
What determines which portable audio sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell portable audio to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the portable audio advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below. Once again, the portable audio demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the portable audio sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in portable audio might be. Real Time Media On The Net Index
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