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[description], Story, any other text you want to use. How To Stay One Step Ahead of the Google Dance by: Jeff Smith It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines. Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without notice, disappears! You frantically look for evidence of dropped links, pages not working, it HAS to be something you've done! Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine optimization strategy. In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits. Even more concerning, everything points to the fact they will continue to make changes. So what can you do to protect your search engine optimization strategy and the resulting traffic critical to the success of your online marketing? There are some things you can do. 1. BUILD CONTENT WITH REAL, RELEVANT VALUE Do you develop content just for search engines or just for your visitors and customers? The answer is both. Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords. Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable to the search engines - no matter how they change them. 2. LINK FOR QUALITY, NOT QUANTITY One single link with a Pagerank (Google's term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3. In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site. Avoid FFA's and most link farms, they may actually do you more harm than good. 3. AVOID KNOWN MISTAKES Common mistakes people make with their search engine optimization strategy are:
4. USE GOOGLE ADS While still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings. 5. VARY YOUR TRAFFIC GENERATION TECHNIQUES Too many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy. Add these traffic generation techniques to your search engine optimization strategy:
Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance.
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Until recently, people used a technique called symmetric key cryptography to secure information being transmitted across public networks in order to make am radio shopping more secure. This method involves encrypting and decrypting a am radio message using the same key, which must be known to both parties in order to keep it private. The key is passed from one party to the other in a separate transmission, making it vulnerable to being stolen as it is passed along. With public-key cryptography, separate keys are used to encrypt and decrypt a message, so that nothing but the encrypted message needs to be passed along. Each party in a am radio transaction has a *key pair* which consists of two keys with a particular relationship that allows one to encrypt a message that the other can decrypt. One of these keys is made publicly available and the other is a private key. A am radio order encrypted with a person's public key can't be decrypted with that same key, but can be decrypted with the private key that corresponds to it. If you sign a transaction with your bank using your private key, the bank can read it with your corresponding public key and know that only you could have sent it. This is the equivalent of a digital signature. While this takes the risk out of am radio transactions if can be quite fiddly. Our recommended provider listed below makes it all much simpler. Real Time Media On The Net Index
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