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[description], Story, any other text you want to use. How to Write Great Headlines by: Dean Phillips
According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important! An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which it was intended. But the number one thing a headline should always do is answer the question, "What's in it for me?" Why? Because that's all most of us really care about. So what are the characteristics of a good headline? First and foremost, an effective headline must be believable. I'm sure you've heard the saying, "if it sounds too good to be true, it probably is." However, if your product really can make me: jump higher than Kobe Bryant, attract as many women as I want, or make me millions while I sleep; if you put it in your headline, you had better be able to effectively prove it in your copy. Many experts believe the shorter the headline, the better. I don't necessarily agree with that. However, keeping your headlines to fifteen words or less is probably a good idea. Make sure your headlines are easy to read. When typesetting your headlines don't use fancy fonts, reverse type, all caps or italics. I recommend you utilize a simple, easy to read type style such as Times Roman. You can see an example of this on my website. Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader afraid of losing something or excited about gaining something will invariably produce the best results. Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention: Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You... After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond? Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days". A word of caution here. This is the point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness. Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product. Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy. After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether. Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article. How will you know which headline is the best overall? Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!
directv satellite television
Until recently, people used a technique called symmetric key cryptography to secure information being transmitted across public networks in order to make directv satellite television shopping more secure. This method involves encrypting and decrypting a directv satellite television message using the same key, which must be known to both parties in order to keep it private. The key is passed from one party to the other in a separate transmission, making it vulnerable to being stolen as it is passed along. With public-key cryptography, separate keys are used to encrypt and decrypt a message, so that nothing but the encrypted message needs to be passed along. Each party in a directv satellite television transaction has a *key pair* which consists of two keys with a particular relationship that allows one to encrypt a message that the other can decrypt. One of these keys is made publicly available and the other is a private key. A directv satellite television order encrypted with a person's public key can't be decrypted with that same key, but can be decrypted with the private key that corresponds to it. If you sign a transaction with your bank using your private key, the bank can read it with your corresponding public key and know that only you could have sent it. This is the equivalent of a digital signature. While this takes the risk out of directv satellite television transactions if can be quite fiddly. Our recommended provider listed below makes it all much simpler. Real Time Media On The Net Index
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