Find Sporting Goods on eBay
Video and Audio], Broadcasting and podcasting Real Time Media On The Net

[description], Story, any other text you want to use.

Do-It-Yourself Keyword Optimization

 by: Mario Sanchez

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

  1. clearly describe the purpose and content of your site, and,

  2. allow your site to show up as close to the first results page as possible.

A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords.

Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

We will first check the demand for your selected keyphrases. For this, we will go to Overture's Search Term Suggesion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

Overture is a popular pay-per-click search engine (as we know, pay-per-click search engines are the only ones that disclose keyword poplularity for free). You will then type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well.

In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site. For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page.

The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, chosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantagous position within the search results are pretty slim.

Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

  1. Best describes the topic and content of your page.

  2. Is a popular search term according to Overture's Search Term Suggestion Tool.

  3. Generates a relatively small number of results after performing the Google search.

If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase.

Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.

You will then take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page.

About The Author

Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of web design and Internet marketing articles and resources. You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.


a&e

Real Time Media On The Net
This is one of the best resources for information on Real Time Media On The Net you can possibly find. Follow our links to find more information on Real Time Media On The Net. We hope that we have all of the Real Time Media On The Net details that you could need.
Real Time Media On The Net

Internet shopping for a&e is steadily booming (forgive the pun) and this means high competition between sites selling and marketing a&e products. This competition is good for you because it means everyone selling a&e has to watch their pricing like a hawk just to keep ahead of the pack.

The poster child dotcom business, Amazon.com has a lot to teach aspiring Internet entrepreneurs. Yet despite its huge product inventory, convenience and customer service, the company continues to lose millions of dollars and has seen a precipitous drop in the price of its stock. But things change. Lean sharp a&e companies are springing up. The a&e wholesaler has entered the market.

Main Menu
Real Time Media On The Net
Site Map

Affiliate Ads, Links, news, etc.

News for 16-Mar-24

Source: BBC News - Home
Gorging on love

Source: BBC News - Home
Steam baths and brandy

Source: BBC News - Home
Ken Matheson: Former British Cycling coach says 'culture of fear' exists

Source: BBC News - Home
How to stop social media videos autoplaying

Source: BBC News - Home
Adrenaline and exhaustion

Source: BBC News - Home
All heart

Source: BBC News - Home
George North: World Rugby wants more information from RFU over 'non-compliance'

Source: BBC News - Home
The technology of touch

Source: BBC News - Home
Berlin truck attacker Anis Amri killed in Milan

Source: BBC News - Home
Israel settlements: Netanyahu snubs 'shameful' UN vote


Links
Links
Links
Google

Internet Meetings | Take Medicine Correctly | Take Your Meds | Medical Newscast
Copyright © 2005. Name of Site here. Last Updated: Saturday, 16-Mar-2024 00:00:43 MDT.
Listen On The Net   Take Your Meds   MD News