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Using Anchor Text Optimization In Your Article Viral Marketing Campaign

 by: Carl Seppanen

What is Anchor Text Optimization?

Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here's an example of anchor text optimization: Articles for Ezines. Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google.

The History of Anchor Text Optimization.

Anchor Text Optimization was discovered by bloggers and has also been referred to as 'google bombing'. The bloggers in an experiment, put the anchor text of 'miserable failure' into their links, all pointing to the presidents website. Now, when you type 'miserable failure' into Google, the top result returned is the presidents website.

Importance of Keywords.

Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales. However, much care must be taken in order to be sure that your article is actually using keywords that users are looking for in the search engines. Research suggests that 70-80% of all traffic to websites come directly from the search engines.

Benefits of Carefully Chosen Keywords and Anchor Text Optimization

If you write your free reprint articles based around carefully chosen keywords, your articles stand a strong chance of receiving significant traffic. It also helps if your article is optimized for the search engines. Typically, this involves having the keywords in the title, meta-tags, etc. By Anchor Text Optimizing your articles you will have in place the same mechanism that the bloggers successfully used. Imagine having your article posted on 30 different websites using this method. You would have 30 sites that link to your site via the authors resource box. And in this resource box is your Anchor text optimized link. It has been found that it can be done with as little as 20 inbound links. Your site may very well be ranked higher in search engine results for your chosen keywords as a result of utilizing this method. Good Luck!

About The Author

Carl Seppanen is an internet guru and frequent contributor to ArticleWareHouse.com. ArticleWareHouse.com is Your Source for FREE and License Based articles for writers and small biz: http://www.articlewarehouse.com/?-articles-ezines .


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Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase internet audio design connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an internet audio design organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells internet audio design online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure.

Why are these developments important? As the Internet becomes a way to buy and sell internet audio design products and services, financial transactions become essential. Right now, most internet audio design transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network.

There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for internet audio design with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing internet audio design is entirely up to you. We suggest you employ the purchasing avenues available from the internet audio design supplier we recommend.

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