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[description], Story, any other text you want to use.
What's Your NICHE market?
by: Gillian Tarawhiti
Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.
Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER that provides longevity to their business.
The biggest mistake most new netpreneurs make online is that they have no idea where, or what, there NICHE MARKET is and therefore, sell their product to everyone and anyone and in the end sell to no one.
A common misconception is that – if you build it they will come. The truth is you have to find your NICHE and get them to come to your site.
In talking to new netpreneurs the first question I ask is who are you selling to? The almost instantaneous reply and always the same answer is: 'everyone and anyone'.
The next successions of questions I then ask are:
- what type of product are you selling
- who would use your product
- What problem does your product solve
- Is your product distributed easily
- Who would benefit from using your product
Simple questions, but not so easy for many netpreneurs to answer. If you take some time and answer these very straight forward questions you will find that by defining your NICHE you will be better equip to go straight to the source, than taking a stab in the dark and hoping it will all work out.
You will also find that by defining your NICHE MARKET you will:
- Help define your Internet Marketing Strategy
- Develop products/services that appeal to your NICHE
- Set yourself up as an industry leader
- Optimise your site for search engines so your NICHE can find you easily
- Maximise your marketing budget where it counts.
Once again I ask you: WHAT'S YOUR INTERNET NICHE MARKET?
The truth can be found in your answers
Gillian Tarawhiti
Community Training Centre
About The Author
Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Australian-based Internet Marketing firm that works with individuals and organisations.
© 2004
Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided Community Training Centre
ezimoni@msn.com
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Important privacy considerations when shopping for network cable
The Internet is fast becoming the dominant medium for business and communication, but it still resembles something of a frontier, because there is little regulation. If you are looking for network cable then you are doing so in an unregulated marketplace. Most efforts have relied on the Internet industry to police itself. Although there has been some notable success with self-policing, continued abuses have increased calls for government intervention. That's where our role in pre-checking network cable sites comes in. Our network cable provider is solid and reliable.
Some aspects of the Internet could undoubtedly use some regulation, but this task is not as simple as it may seem. The very nature of the Internet makes it difficult, if not impossible to regulate. However in the midst of this many network cable retailers survive and prosper. At the same time, the absence of regulations means that everyone who uses this essentially public network can be a target for anyone who has the technical know-how and the will to invade their privacy. Privacy was foremost in our minds when sourcing the right network cable retailer for you. Their link appears below.
While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous network cable companies that operate websites for quick quids. Many network cable sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do network cable site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a network cable site learns that you are interested in network cable, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some network cable websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
We feel so confident that your network cable shopping experience will be a good one that we have built this site so that you can go straight to the prime network cable retailer without wasting a lot of time checking out vast numbers of very ordinary providers.
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