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OM Business Cards

 by: Scott 'Gears'

Created properly, an extremely effective marketing tool.

It's a great concept, - and it has a 'cool factor' of 300%.

Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.

This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well done message, or purpose, they lose the 'cool' effect very quickly. The point is to keep interest, no matter what your selling, or announcing, or rolling-out.

Anyone can get online and find a dozen CD replicating firms pretty quickly. What you really want to find is a pro- fessional consultant that can assist you in putting it all together, making it all work, and keeping it interesting.

This presentation is what will make the CD card become a success (sizzle!). Hyperformance Media is available for consultation on your project, contact us at your convenience. The CD cards are not your real expense (under $1), it's the chosen platform and presentation you care to deliver and how.

Let's look at some ideas...

One of the first things you should consider is that the presentation have live links to it's major content. In this way, we can constantly keep our site pages updated and the CD remains usable (not outdated). When loading, you can choose to have a permission based icon burned onto the user's Desktop that links directly to your website (and even ask permission).

You can make special offers that can be retrieved at your website. You can use them for your next huge Tradeshow, Product Announcement and Roll-out. How about your Corporate Year End Results?

These cards can hold different capacities (MB's), and come in many shapes. You can create a custom shape, but that adds heavily to the investment (there are plenty of shapes available).

You can fit audio, video, and most content within this form factor. The popular interface is currently Flash™ or other Macromedia™ applications. They are fast, allow complete creativity, and interface well on both PC and MAC platforms. If you have a Flash™ specialist in-house, then you can save money in the creation process.

Now you should take the major goals of the CD and layout a Storyboard that accomplishes those goals. We have a lot of flexibility here, we have audio, sounds, voices, music, and we have animation, video, and links to more information.

This should be your interactive TV commercial. Besides, the CD ROM's, we keep a copy of the commercial on our website for the benefit of the people who didn't receive a CD card. They can view our webmercial from online too! Use your logo prominently through-out your presentation (branding). Keep your messages and information focused, always restating the benefits. Know your audience! especially if this CD Project is directed at a specific market segment. Create the environment with that audience in mind, not what desk executives like.

The image on the cover of the CD is completely flexible as well. You can use a photograph, a screenshot, or a combination. The image resolution has improved dramatically in the past 3 years. Use or create some of your "best stuff" for these CD projects, it is worth it.

You also pay for plastic sleeves that each CD has been inserted in-to (you want these). It makes them very easy to mail.

Consider that image, you receive one in the mail with your Christmas card from the company. Maybe you ship one out with every order for a month..? It really depends on what you want to accomplish. We will spend the time with you to come up with the concepts necessary in having a successful campaign.

http://www.hyperformancemedia.com

ss@hyperformancemedia.com

About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online.


ss@hyperformancemedia.com


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Internet Shopping for big screen television


Internet shopping enables us to access many big screen television stores and view their offerings from the comfort of our own home. One of the biggest misconceptions about shopping on the Internet for big screen television is that it is unsafe and insecure, this is far from the truth. Even if your credit card number is stolen and used to make unauthorized purchases you are not responsible and most credit card companies insure big screen television purchases with fraud protection insurance, at no additional cost to you.

It is a hassle if your card number is ever stolen but in all actuality you have more of a chance having your card number stolen at a real big screen television store than on the Internet. Below are several steps you can take to help ensure safe and secure lg big screen televisionping.

It's always good to be familiar with the reputation of any big screen television company you're dealing with. To find out more about a company most big screen television websites have an ABOUT US section which will tell a little about the organization. Government agencies also monitor the activities of lg big screen television to ensure that the goods and services they provide are acceptable to consumers.

When you decide to purchase big screen television online check out the CONTACT US section of the big screen television website to ensure that you can actually contact them by phone, fax or email. Reputable firms will most certainly carry this information.

It also pays to check out their returns policy. Many big screen television websites offer a no obligation period with a guarantee of full refund of the purchase price if you return the goods in a satisfactory condition.

Internet shopping for big screen television is rapidly growing and this means high competition between sites selling and marketing big screen television goods or services. This competition is good for you because it means everyone selling big screen television has to operate their business to high ethical and professional standards.

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