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[description], Story, any other text you want to use.
Yes, You Can Use Hyphens in Your Domain Name: It Makes Them Easy to Read
by: Syd Johnson
Most of the desirable one-word, two-word, and three-word dot com domains are taken. However, if add plurals and hyphenated terms, there is still some gold left in the domain name game. If you find that you need or want to use a phrase or a compound word with two or more words strung together, you can use hyphens. All of the search engine robots read a hyphen as a blank space so you don't gain or lose anything when you use hyphenated words.
The most important reason for using hyphens is readability. Your keywords are ranked by robots. Your website is read by human beings. If your domain name is theanythinggoesguide.com, it would be much easier to read it as The-anything-goes-guide.com.
A domain name as well as an online business is a long term proposition. You might have to put a bit more effort into your upfront marketing efforts, but don't be afraid to use hyphens in your domain name. If it's easy to read, memorable and enhances your online image, hyphens can add to the lasting appeal of your domain name.
Remember that the purpose of the domain name is to make sure that customers remember your web address when they need to get information or buy a product. Anything that is easy to read easily wins out over a long jumbled mess of letters.
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What determines which big screen television sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell big screen television to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the big screen television advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the big screen television demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the big screen television sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in big screen television might be.
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