|
[description], Story, any other text you want to use.
s! Focus! Focus!
by: Peter Simmons
The success of your online business relies on you making sales, actually selling your product or service to paying customers. The more the better. To get those sales you need to communicate well with your potential customers and make a good sales pitch. What you say and how you say it are therefore very important and can make the difference between your business succeeding or failing.
When you sell your products and services online, you communicate largely through text. What you say in that text directly influences the customer's decision to either buy or not buy your product, in the same way that a real-world sales conversation would. Your potential customer wants to hear interesting and important information that will help them make that decision. That decision begins from the moment they arrive at your website.
Lets imagine you are looking to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.
This is what Site A says to you in effect:
- let us tell you about us,
- here's some very basic product details we feel we should give you,
- here's an inadequate photo of the product we had lying around,
- this is why we are in business and why we think we are great,
- yeah we know we've made it difficult for you to use our site. We didn't want to make the effort to find out what our customers want,
- this is where we are located (usually accompanied by a picture of their building).
Site B says:
- yes we sell the product you are looking for. here it is...,
- let us tell you all about it,
- here's some good reasons why you should buy it immediately,
- here's some good reasons why you should buy from us (and not our competitors),
- Its easy for you to buy from us. Just do this...,
- Let us know if we can serve you better or answer any questions you may have.
Which one is going to get the sale? Obviously Site B will get the sale. Why? Because they clearly show they understand their customers. They:
Focus on their customers!
Focus on their needs!
Focus on their priorities!
They provide information that is useful to you in making your buying decision. They are focused on you the customer, not themselves. Their text is all about "you". They work hard to ensure all this and demonstrate it on their website. They make it very easy to interact with them and that also gives you the impression they will be very easy to deal with too.
Site A, on the otherhand, may indeed have some useful information on their webpage but its not there in quantity and for your benefit. It can of course be useful to know where a company is located. But, if they are going on about it or its the first thing you see on arrival, its more likely there to prop-up their over inflated ego and demonstrate how successful they think they are. Their focus is directed entirely on themselves. You are not their number 1 priority, they are! Don't they realise that customers can read between the lines and spot this easily?
In addition to focusing on their customers, there's also something else that Site B does very well. Its not as easy to spot but has a dramatic effect on their sales. Its the way they deliver their information. They know its vital to keep your attention and interest. If they lose it for a second they may lose it forever.
They've noticed that other sites write paragraphs of text that grab your interest in one sentence and lose it in the next, because the information provided is not relevant or important to you at that point. It should either be removed or replaced. So they have made a conscious effort to hold your interest at all times throughout a paragraph or piece of text. Their paragraphs say exactly what you want to know and in the order you want to know it. They hold your interest throughout with useful and valuable information. They don't tolerate any irrelevant or unimportant information whatsoever.
This is the ideal situation for your company to be in. To have customers who are keen to listen to what you have to say and trust what you say. They know you are focused on them, their needs and their priorities. They are far more likely to listen to your recommendations and make purchases based on them. You will build stronger, equally beneficial and more rewarding relationships with them. Those relationships will be hard to break by your competitors, especially if you keep that focus and continuously improve your offers, products and service.
Questions to ask?
- Are you focused on your customers?
- Are you providing the right information at the right times?
- Do you keep their attention and interest at all times?
- Do you distract them at anytime?
- Are you getting maximum sales from your website?
Action to take on your website:
- Concentrate on selling more products.
- Concentrate on selling them well.
- Remove any distracting, confusing or irelevant text.
- Try to keep the readers interest continuously.
Remember: Focus on your customers! Focus on their needs! Focus on their priorities!
Good luck!
digital cable tv
Real Time Media On The Net
This is one of the best resources for information on Real Time Media On The Net you can possibly find.
Follow our links to find more information on Real Time Media On The Net.
We hope that we have all of the Real Time Media On The Net details that you could need.
Real Time Media On The Net
|
Here’s all you need to know about digital cable tv
There is a great deal of information both in print and on the Internet about digital cable tv and some is good while some is not very good. It’s difficult to tell just what information is valid and of real value. We have spent a great deal to time and research in locating the very best digital cable tv web sites available.
As you spend a few minutes with us you will see that we have a very comprehensive index of digital cable tv information and any question you have can be answered here. We know that your time is valuable and have made this digital cable tv resource site easy to navigate.
If you have not already clicked the links in the middle of this page for more digital cable tv information we invite you to do so now. You will find them most valuable and the digital cable tv sources guarantee your satisfaction.
Just in the event that the sites in the middle of this page are not exactly what you want, then please scroll down the digital cable tv links on the left side of the page and we are absolutely certain you will have every digital cable tv question answered.
Real Time Media On The Net Index
|
Main Menu
Real Time Media On The Net
Site Map
Affiliate Ads, Links, news, etc.
News for 15-May-22 Source: BBC News - Home Gorging on love Source: BBC News - Home All heart Source: BBC News - Home Carrie Fisher: Star Wars actress suffers heart attack Source: BBC News - Home Libya Malta hijack: Hijackers arrested as drama ends peacefully Source: BBC News - Home Preserving Mali's rural life Source: BBC News - Home David Moyes: Manchester United's great traditions have gone says Sunderland boss Source: BBC News - Home The technology of touch Source: BBC News - Home Ken Matheson: Former British Cycling coach says 'culture of fear' exists Source: BBC News - Home Israel settlements: Netanyahu snubs 'shameful' UN vote Source: BBC News - Home Your pictures: Best of 2016
Links
Links
Links
|