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Stop Whining About Google!

 by: S. Housley

Blame Game

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were.

As for the commercial sites who have been battered by the Florida update here are some suggestions:

  • make your site relevant!

  • submit to other search engines (MSN, Inktomi, Lycos etc..)

  • pay for traffic (pay-per-click and pay-for-inclusion)

  • develop traffic from alternative sites

  • rely on traditional methods of advertising

  • promote your website in your signature line in newsgroups

  • promote your website on your business cards or on mailings

  • participate in industry specific directories

  • participate in vertical market pay-per-click the return on investment tends to be *much* higher though the traffic is significantly less

The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net


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Internet Shopping for net radio


Internet shopping enables us to access many net radio stores and view their offerings from the comfort of our own home. One of the biggest misconceptions about shopping on the Internet for net radio is that it is unsafe and insecure, this is far from the truth. Even if your credit card number is stolen and used to make unauthorized purchases you are not responsible and most credit card companies insure net radio purchases with fraud protection insurance, at no additional cost to you.

It is a hassle if your card number is ever stolen but in all actuality you have more of a chance having your card number stolen at a real net radio store than on the Internet. Below are several steps you can take to help ensure safe and secure lg net radioping.

It's always good to be familiar with the reputation of any net radio company you're dealing with. To find out more about a company most net radio websites have an ABOUT US section which will tell a little about the organization. Government agencies also monitor the activities of lg net radio to ensure that the goods and services they provide are acceptable to consumers.

When you decide to purchase net radio online check out the CONTACT US section of the net radio website to ensure that you can actually contact them by phone, fax or email. Reputable firms will most certainly carry this information.

It also pays to check out their returns policy. Many net radio websites offer a no obligation period with a guarantee of full refund of the purchase price if you return the goods in a satisfactory condition.

Internet shopping for net radio is rapidly growing and this means high competition between sites selling and marketing net radio goods or services. This competition is good for you because it means everyone selling net radio has to operate their business to high ethical and professional standards.

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