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| Video and Audio], Broadcasting and podcasting Real Time Media On The Net | |
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[description], Story, any other text you want to use. Online Travel Statistics by: Radha Khalsa
The Travel Industry Association of America (TIA) released their annual Travelers' Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel. TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000. Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA). 10 million travelers responded to email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel. TIA stated that the top 10 travel websites are:
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market. As online travelers' habits become more sophisticated you will find them expecting to find and book everything from one location.
network satellite
First of all, how do potential customers sort out the value of a network satellite website? That can be difficult given the amount of online clutter. To attract customers, a network satellite provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the network satellite pricing. We believe that the provider listed below has got these factors well and truly balanced. Second, what kind of network satellite products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and network satellite are already familiar. While online network satellite sales are growing rapidly, it still represents a small percentage of sales in the real world. Real Time Media On The Net Index
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