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A Winning Domain Name
by: Debra Gravelle The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name. The search engine and the directories give higher preference when your domain name is relevant to your site content or theme. Let me give you an example of three different ways you could look at your domain name and how the major search engines will view them for indexing. www.trafficnmore.com www.trafficNmore.com www.traffic-N-more.com Which one would you have chosen? www.trafficNmore.com, Right! The search engines may not necessarily see it that way. Even though trafficNmore.com is easily understood by the eye of the visitor, the search engine will not see the difference between trafficnmore.com and trafficNmore.com. Both are good ranking for a site dealing with traffic issues. Even though you have the approval of your visitor looking for your information, you could get a higher ranking with the search engines by using www.traffic-N-more.com and still keep the eye appeal for your visitor. Here is why. The hyphen breaks up a longer domain name to reveal the major keywords that describe your website content or theme. This makes it easier for the visitor to understand and most importantly allows the search engine to detect your keyword for indexing right off the bat. Cool, huh?
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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous tv tuner companies that operate websites for quick quids. Many tv tuner sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do tv tuner site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a tv tuner site learns that you are interested in tv tuner, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some tv tuner websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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