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Shopping from your cell phone with Froogle Wireless

 by: Jakob Jelling

Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability.

Users just need to enter wml.froogle.com in their cell phone browser, enter their product search terms, and scroll through results to find what they're looking for. The biggest advantage of this Froogle Wireless feature for consumers is the ability to comparison shop, no matter where they are.

Most people who have shopped on the Internet know you can often find significantly lower prices online if you are willing to wait for shipment. The problem in the past was that it was difficult to comparison shop between virtual merchants and brick & mortar stores.

As an example, when most of us are shopping at our local computer store, and notice they have blank CDs on sale, our first instinct is to stock up because the price looks so good by comparison to their regular price. But with an Internet-ready cell phone and Froogle Wireless, you would be able to search Froogle right from the store, and compare blank CD prices from online merchants with the sale price at the store. Taking into account shipping costs, whether you need the CDs immediately, and local sales taxes, you can then make an informed decision as to the true value of the sale price.

Since Froogle and Froogle Wireless are both in beta testing, some nice-to-have features such as sorting by price aren't yet available. This can be a problem when using a slower connection over a cell phone, but keep an eye out for improvements - Froogle Wireless will likely help you save money in real-time very soon!

By Jakob Jelling


http://www.sitetube.com

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.


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First of all, how do potential customers sort out the value of a virgin radio website? That can be difficult given the amount of online clutter. To attract customers, a virgin radio provider has to aggressively market their website. While guerrilla strategies keep costs down, running a promotional campaign, buying ads (either in print or online), and sending out press releases is costly and can add unnecessary dollars to the virgin radio pricing. We believe that the provider listed below has got these factors well and truly balanced.

Second, what kind of virgin radio products do they sell? The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. What's selling well? Airline tickets, hotels rooms, music CDs, books and software and virgin radio are already familiar. While online virgin radio sales are growing rapidly, it still represents a small percentage of sales in the real world.

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